Black berry to launch 2 Mid-range Android phones In 2016

Black Berry's Android experiment doesn't seem to be working out as well.Apparently,consumers don't really want device from as aspiring entrant with a $700 (approx.Rs.73,000)price tag slapped in it,physical keyboard or not.But that won't stop Black Berry from trying what could be ots final shot in the consumer,or may be even the hardware market.

The company is reeling from substantial losses in the last quarter,chiefly from its traditional hardware business,which say just 600,000 devices getting sold which means the company won't be able to reach its 5 million sales annual target in the immediate future.

"The fact that we came out with  a high end phone [as our first Android device] was probably not as wise as it should have been."said John S.Chen. "A lot of enterprise customers have said to us ,'I  want to buy your phone but $700 is a little too steep for me, I'more interested in a $400 device."

Black berry will now launch two mind-range phones, targeting the $400 price range running and Android OS.The lineup will consist of a full touchscreen device and one with a physical Keyboard.

Chen was also mindful of the fact that secure services are Black Berry's forte, while Android's reach is the way to get that UPS to the masses.

Ans in what is rather an unexpected turn of events,it has killed the BB1onOS which was supposed to be the original Holly Grail, Launched way back in 1013.The OS was only used in entry-level. budget-oriented devices by now so its demise wouldn;t shock lot of people,after high-end device running on it too failed quite majorly.

It will continue to support the operating system in the near future,but if you want a more traditional/conventional Black Berry device ,you won't find it  the future.